Beyond the Fireline: Getting the Message Out
Friday, April 28
Gone are the days when dealing with the media was something a department could address when it got around to it. In this age of cell phones and Twitter, the media often gets to an emergency scene as quickly as first responders do. As a result, media relations should be a critical component of any effective incident management plan. Command officers and department communicators should not fear this task or view it as unnecessary or a losing proposition.