Making the case for better fire protection and a stronger return on investment should be a goal for fire service leaders. Learn why a 'hidden tax' looms as an unintended consequence of less fire protection and the importance of such areas as staffing reductions, the economics of firefighter injuries, and emergency response capabilities. The risk of falling below national standards can also create liability issues. Communities that invest in improved fire protection have better insurance ratings and can take steps that could save lives and reduce property losses.' If communities strive to improve fire protection, everyone benefits. The community benefits by investing in loss-mitigation initiatives and making the neighborhood a safer place to live. The community also benefits from reduced losses and individuals benefit because, simply put, better fire protection saves lives and property. You should challenge community leaders with a business plan based on data and fact!