We need to refocus the fire service on civilian rescue. The fire service has done a great job of emphasizing the need for firefighter safety, especially over the past 25 years. Rapid intervention, two out, the 16 Firefighter Life Safety Initiatives, Project Mayday, and many other efforts have been a critical part of the overall firefighter safety enterprise. These groundbreaking efforts have undoubtedly saved firefighter lives. The time has come to place an equal emphasis on civilian rescue, including quantitative and qualitative data collection, tactical considerations, and command techniques that can increase our success rate toward civilian rescue. We will look at the latest statistical data regarding civilian rescue and how this awareness may increase emphasis and training culture toward the civilian victim.'