Learn how your organization can actively engage your audience using social media during emergency and nonemergency situations. Discussion will include the most effective social media tools and when to use them. This seasoned public information officer will share how to use social media to transform public images of your organization and how to communicate with your communities. Anyone responsible for social media, including PIOs, or who wants to use social media will find the program helpful and will help improve the product you put out. Use, pros, cons and potential liabilities will be covered.