The volunteer fire service is experiencing its biggest challenge to date with firefighter and EMS recruitment and retention. With today's era of competing demands for the volunteer/potential volunteer, the question becomes, How can departments cost-effectively and successfully recruit, retain, and train volunteer firefighter and EMS professionals? This workshop is based on a combination of research conducted by the National Volunteer Fire Council and a three-year doctoral study on firefighter retention conducted by the instructor. It introduces participants to existing tools and offers participants research-based/proven strategies to reduce turnover and increase recruitment among all generations of volunteers. These strategies are not based on costly recruitment campaigns and incentives; they offer practical professional applications that are easy to implement.