Every time we interact with the public is an opportunity to gain support for your organization. Every day is an election day, where we can gain their support or lose their trust. Building relationships with our customers is imperative to our success. What is the perception of “what we do” or “who we are”? Whether it's our elected officials, citizens, customers, or even our own members, we must proactively market who we are and what we do. This class will discuss ways to proactively communicate and market your organization to the community as well as to your employees. Who is telling your story?