Learn how your organization can actively engage your audience using social media during emergency and nonemergency situations. Discussion points will include the most effective social media tools and when to use them. The instructor’s experience working in the media for 10 years before entering the fire service gives him a unique perspective and as a seasoned public information officer and chief, he will share how his department uses social media to transform the public image of his organization and how to communicate with your communities. Anyone responsible for social media, including PIOs, should take this workshop.